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IIFA AWARDS SINGAPORE 2012

Conceptualized and produced by Wizcraft International Entertainment Pvt. Ltd. and supported by the key members of the Indian film fraternity, IIFA is the most appreciated South Asian film academy. With a viewership of almost 700 million, it is among the world's most-watched annual entertainment shows and India's biggest media event.

From a one night celebration in 2000 at the Millennium Dome, London, the last ten years have seen the International Indian Film Academy (IIFA) movement grow into a packed weekend of film-festivals, workshops, exhibitions, film-showcases, a global business forum and sporting events, all of which climax into the highlight of the Weekend - the IIFA Awards.

Having taken Indian Cinema to glorious pinnacles beyond national shores, and across four continents and 10 countries, this year the 13th IIFA Weekend and Awards is all set be held in Singapore. Presented by Videocon Industries and Wizcraft International Entertainment and supported by the Singapore Tourism Board, the much-anticipated IIFA celebrations promises three days of action-packed celebrations in the Lion City from 7th – 9th June 2012.

A destination as colourful and warm as Indian Cinema itself, Singapore has been a popular location for filming and the screening of Indian films. Singapore is multi-cultural and cosmopolitan with stunning architecture, a vibrant arts scene, vast gastronomic draw, strong trade relations and also has a significant population comprising the South Asian diaspora making it an ideal destination to host the IIFA.

This year, IIFA is also all-set to present a completely fresh, new look to the prestigious ceremony. And one of the fresh surprises in store for IIFA viewers is- Shahid Kapoor! Actor Shahid Kapoor is set to win the hearts of over 800 million viewers across the world as he hosts his first IIFA Awards, in June. Shahid has previously performed at IIFA in Singapore (2004) & Amsterdam (2005). The actor will also be seen performing at the Awards night.

A stellar list of Bollywood celebrities will add to the magic of the night and mesmerise the audience with their performances. The A-list performers line up includes Sonakshi Sinha, Shahid Kapoor, Bipasha Basu and Prabhu Deva.

Superstar-dancer-director-choreographer Prabhu Deva will not only perform, but also choreograph and design the spectacular event for the first time!